Lots of magicians have dreams of having their own Las Vegas production or theatre in their name. As many on the inside know, it is always more business than show in this modern age…
For the first time (in my experience), IN PLAIN LANGUAGE, here is a two part series from the folks over at Vegas Chatter that explains the process of “four-walling” & “two-walling” a production in a casino showroom:
The same principles and business models apply in other casino-related markets like Reno, Atlantic City, Branson, etc. Reading the below article carefully can let you in on how the game is played and literally save you years of ‘real-world‘ experience. Along with saving you trail & error & marketing mistakes.
The good news that the dream is still attainable if you have (or can get) the financing, investors and/or sponsors to make it happen. Talent is important for your longevity, but it is not the only component for long-term success and profit – not by a long shot!
Personal Note: I realized the above early on in my career and decided to put my own show in less-competitive markets within Asia, where the exposure to Western magicians is fresh & new. All of this is being chronicled in my upcoming book on the experiences of having my own dedicated magic theatre in Thailand previously, along the the highs and lows, mistakes learned and so on. Also it will detail my new magic theatre upcoming in China, a mega-magic project in the middle-east and much more . I will keep everyone informed on its publication through this blog.